Business is about ...

I've always said that business is about relationships. Jeffrey Gitomer, world-class authority on selling and inspirational speaker, sums it up with this. "All things being equal, people want to do business with their friends. All things being not so equal, people STILL want to do business with their friends." So true.

So that begs the question, how good of a "friend" are you being? Are you nurturing friendships? Friendly is a key to your success that cannot be measured. Disney is lauded as on of the best customer service organizations in the world. Are they friendly? Uh, yea!

Don't just sell a client; become their friend. You'll truly enjoy working for friends (I do) and they'll repeat business.

Challenge for you -- see if you can make ten people smile today. :-) You don' t need to crack a joke. Just pay them a simple complement. Soon you'll begin to notice that smiles are contagious.